By the end of January 2022, we are launching the new tyre product category in the TecDoc Catalogue, in the Web Service, and the TecDoc data packages. The summer, winter, and all-season tyres suitable for the vehicle are displayed based on the size specification or a vehicle search. The first tyre manufacturer to be included is Continental.
With the new tyre product group in the TecDoc Catalogue, we offer a simple and efficient channel for identification and distribution in the automotive aftermarket. We are supporting the tyre industry in delivering their tyre data by converting it from the tyre industry exchange standard (PRICAT) into the TecDoc standard.
“With this conversion option, we are opening up new opportunities for the entire industry. In the future, we will expand the tyre product group even further”, says Jürgen Mehlis, Executive Vice President Data Manager Products at TecAlliance.”
Jürgen Mehlis, Executive Vice President Data Manager Products
“With this conversion option, we are opening up new opportunities for the entire industry. In the future, we will expand the tyre product group even further”, says Jürgen Mehlis, Executive Vice President Data Manager Products at TecAlliance.
As the first tyre manufacturer, Continental will present its brands Continental, Uniroyal, Semperit, Barum, General Tire, Viking, Gislaved, Mabor, and Matador in the TecDoc Catalogue.
More visibility in the independent aftermarket
The product range of Continental Aftermarket and ContiTech has already been available in the TecDoc Catalogue for many years. The decision to present tyre information was a logical step for Continental Tires.
“Our main expectation from a tyre industry perspective is to increase the visibility of our brands to our direct and indirect customers. We want to make life easy for all partners who choose to identify our products through an industry-standard platform like TecDoc,” explains Jürgen Marth, Head of Central Key Account Channel & Region Central Europe in Continental’s business unit Replacement Tires EMEA.
“On one hand Tec Alliance has a good understanding of the complex tyre business; on the other, it has many years of experience in the IAM. This has enabled TecAlliance to offer us exactly the solution we need with TecDoc. We can now get even closer to our customers and understand their requirements,” says Marth.
“On one hand Tec Alliance has a good understanding of the complex tyre business; on the other, it has many years of experience in the IAM. This has enabled TecAlliance to offer us exactly the solution we need with TecDoc. We can now get even closer to our customers and understand their requirements.”
Jürgen Marth, Head of Central Key Account Channel & Region Central Europe in Continental’s business unit Replacement Tires EMEA
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