We are thrilled to share how we are stepping up our game in the Middle East and Africa (MEA). We have made big improvements to our data solutions and regional operations, all aimed at giving our customers and partners the best possible support and services across these markets.
The MEA automotive aftermarket continues to be a dynamic and rapidly growing sector. According to Virtue Market Research, the MEA Automotive Aftermarket Market, valued at USD 39.97 billion in 2023, is projected to reach USD 69.39 billion by 2030, growing at an impressive CAGR of 8.2%.
Key drivers for this growth include the expanding vehicle parc and the aging of existing vehicles, which increase the demand for maintenance, repair, and replacement parts. Additionally, the rise of electric vehicles (EVs) and the integration of digital technologies and e-commerce platforms are shaping new opportunities and trends within the market.
Our Commitment to MEA
We continue to deliver significant improvements to our local vehicle database, enabling businesses to access precise and localised automotive data. In 2024, the local TecDoc Africa catalogue saw updates to over 2,000 KType references, alongside updates to more than 16,000 KType references in the Middle East catalogue.
The Vehicle Identification Number (VIN) search tool has also been upgraded with enhanced Asian data, integrating Chinese vehicle data to better serve markets such as the UAE and Saudi Arabia.
Based on the insights and feedback gathered at IAMaga Launch Event that took place in Kenya in February 2024, we have developed comprehensive car parc data for the Africa region, focusing on the Southern African Development Community (SADC), West Africa, and East Africa. Car parc data provides critical insights into the total number of vehicles on the road, including specific models, part replacements, and scrappage trends, ensuring businesses remain informed about market dynamics.
Streamlined MEA Sales Structure
We have reorganised our sales structure to align Africa with the Middle East, forming a unified MEA regional team. Based in Dubai, this integrated team is designed to leverage synergies across sales, sales services, technical support, and vehicle data analysis.
The streamlined structure ensures efficient operations and a cohesive approach to meeting the needs of customers in the Middle East, Turkey, Africa, and the Commonwealth of Independent States (CIS).
The establishment of a new MEA regional structure headquartered in Dubai underscores our commitment to strategic growth and customer-centric solutions. This move positions us to enhance our service delivery and strengthen partnerships across its diverse markets, ensuring its continued leadership in the automotive aftermarket.
Enhancing Support in North and West Africa
To support our growing footprint in North and West Africa, we have launched a new entity in Casablanca, Morocco. This strategic expansion reinforces our presence in these regions while complementing our well-established team in South Africa, which continues to serve the southern and eastern regions of the continent.
The new entity in Morocco focusses on hiring experts in sales, customer services, technical consultancy, and data services to drive business growth and support local customers in their digital transformation journey.
You want to learn more about our business activities in MEA and how our data and process solutions can help you? Contact us now!
