The automotive aftermarket is more complex than ever. Aging fleets stay on the road longer, new electric and hybrid models are entering fast, and customer expectations keep rising. At the same time, competitors are expanding portfolios, closing gaps, and reacting to trends with increasing speed.
The challenge isn’t only about pace, it’s also about the overwhelming volume of vehicle data and parts information. With more models to manage across regions and generations, TecDoc data suppliers must not only stay consistent but also spot what’s missing before competitors do and make confident product decisions in a shifting market.
The opportunity is clear, but so is the challenge: staying competitive means moving beyond just having data and transforming it into clear, timely, and actionable insight.
Short on Time? Here’s What You Need to Know
- TecDoc PMA helps TecDoc Data Suppliers to gain strategic insights from TecDoc Catalogue Data quickly
- Spot portfolio gaps and benchmark against up to 100 competitors at a time
- Use 10 predefined analyses for instant insights across passenger cars and LCVs or trucks
- Align product ranges to real market potential using TecAlliance VIO data
- Make faster profound, thus more confident decisions and get ahead of competitors
5 Ways TecDoc PMA helps TecDoc data suppliers stay ahead
1.Understand your market position
Traditional methods: static catalogues, manual comparisons struggle to keep up with the aftermarket’s complexity.
PMA gives TecDoc data suppliers a 360-degree view of their market landscape. It brings clarity by showing:
- Where your products are available
- Where competitors are gaining ground
- And most importantly, where your next growth opportunities lie
The shift from data overload to actionable insights through 10 predefined analyses across passenger cars and LCVs or Trucks.
2.Spot range gaps before competitors do
PMA analyses your range against TecDoc’s extensive database to uncover “white spots”, high-potential areas where you lack coverage.
This easy identification enables you to stay ahead of the competition and capture untapped market potential.
3. Benchmark against your competition
Understanding your position relative to the market is critical. PMA enables you to compare your portfolio with up to 100 competitors in any report at a time, helping you pinpoint strengths, weaknesses, and areas for strategic improvement.
This benchmarking capability gives TecDoc data suppliers the intelligence needed to respond to competitive threats and identify opportunities for differentiation.
4. Accelerate Decisions with 10 Predefined Analyses
Speed is crucial in today’s aftermarket. PMA includes 10 predefined analyses covering passenger cars and light commercial vehicles or trucks, ready for immediate use.
Customizable filters for vehicle make, body type, engine, and fuel type allow you to zoom in on what matters most for your product range focus. The result is faster, more precise decision-making.
5.Align product ranges with real-world market potential and demand.
By integrating Vehicles in Operation (VIO) data and TecDoc usage insights, PMA helps you align your product range with actual market needs. This ensures your efforts are focused on high-value opportunities, not guesswork.
Real-World Results
Kristin Steinhorst, Head of Sales at AIC Germany, highlights the impact of PMA:
“The fact that we can now react directly to the current vehicle population in the respective markets is an enormous time-saver. It is no longer a manual search, but we can generate reports automatically, and the time saved is simply enormous.”
What TecDoc data suppliers should do now
To succeed in the aftermarket, TecDoc data suppliers must embrace analytics-driven product management. That means you should:
- Evaluate your current data: Are you leveraging TecDoc reference data to its full potential?
- Begin with PMA’s predefined analyses: Immediate insights without complex setup, nor requirements for maintenance and data updates by your IT.
- Tackle the market by collaboration: Bring product managers, marketing and sales teams together to align decisions, strategy and activities built on a common data and information base.
Grow with competitive data insights
PMA is the TecDoc data engine which helps to turn blind spots into visible growth opportunities and supports your product management to react faster to market developments and make competitive decisions with confidence.
Data alone won’t keep you ahead. With TecDoc PMA based product management you will be enabled to gain brand and product visibility in the market and speed up efforts to strengthen your portfolio and outperform competitors.
TecDoc PMA
