We are taking significant steps to strengthen our global presence. To better support our expanding global customer base we have reorganised our commercial structure into four main regions: the Americas, Asia Pacific, China, and EMEA. This strategic alignment allows us to effectively support business growth outside Europe while maintaining strong investment in our 12 subsidiaries within the EMEA region.
Building on years of consistent growth and acknowledging growing demand from customers and shareholders for enhanced support outside of Europe, we have significantly invested in the development of our data solutions on a global scale. This expansion has resulted in the establishment of new offices dedicated to providing global product and data support, as well as commercial support, across key regions around the world.
To further drive our global strategy, we have aligned our commercial organisation into four main regions: the Americas (including North, Central, and South America), Asia-Pacific (including Australia and New Zealand), China, and the Europe, Middle East, and Africa (EMEA) region. Each of these regions is headed by an Executive Vice President (EVP) who is commercially responsible for all TecAlliance global products. The transition to this global organisation began on 1 July 2024 and is expected to be fully completed by 1 January 2025.
Reflecting on the global realignment, our CEO Peter van der Galiën commented: “TecAlliance has done really well over the past years. While the growth mostly came out of Europe, we have now reached a maturity level in the Americas, China, and Asia Pacific that we need to capitalise on supporting our customers and shareholders in these regions with the best possible automotive data products and solutions.”
David Winter, Executive Vice President Sales New Markets, added: „TecAlliance works from a global strategy, but we need to plan regionally and execute these plans locally. The organisational adaptation allows us to do just that. At the same time, we need to make sure that we keep providing the best automotive data and process solutions to our customers and partners in Europe.”
This strategic move is designed to accelerate the development of our flagship products, TecDoc and TecCom, and explore new opportunities in the global automotive aftermarket. Customers and shareholders can expect enhanced support from a robust global company structure. Additionally, we are exploring opportunities to expand our TecRMI offerings with repair and maintenance information in markets outside of Europe.
New Leadership Appointments to Drive Regional Success
Frank Nieuwenhuys has been promoted to Executive Vice President Commercial for the EMEA region. He brings nearly six years of experience with TecAlliance, having previously led the global TecDoc business. With over 14 years in the industry with Gates, including extensive work in Europe and China, he is well-positioned to drive growth in this key region.
“While Europe continues to be the largest commercial region for TecAlliance, which requires clear focus, we see good growth opportunities in the Middle East and Africa. Through our office in Dubai, we are investing in an organisation to support our customers and partners in this region,” Frank commented and added: “Localising our team and product offerings will empower TecAlliance customers to enhance their business in the MEA region. Over the past few years, we have appointed nine associates dedicated to this region and significantly expanded our vehicle data for the Middle East, with more developments on the way.”
With over 20 years industry experience David Williams has been appointed as Executive Vice President for all commercial activities and regional products in the Americas. “Through JNPSoft and OptiCat, both TecAlliance companies, we have grown our business by aligning with the unique customer needs in North America,” said David.” Through this realignment, we will work to harmonise our efforts to develop solutions in Central and South America via our TecAlliance offices in Mexico and Brazil. This change will better enable TecAlliance to meet the large supplier and distributor needs for a consolidated regional solution, as well as focus on market-specific customer requirements.”
Matthias Moritz takes on the role of Executive Vice President Commercial for Asia-Pacific. With over eight years at TecAlliance and nearly 25 years of automotive experience in Asia, he has been instrumental in establishing our presence in China and Southeast Asia. “TecAlliance has now established offices in a number of countries in Asia. Through our main offices in Kuala Lumpur (Malaysia), Chennai (India), Bangkok (Thailand) and Ho Chi Minh City (Vietnam), we are supporting our global TecAlliance organisation with data, services, and solution development. At the same time, we are growing our business in the Asia Pacific region, where we see significant market developments and commercial opportunities,” Matthias explained.
Iris Huang has been promoted to Executive Vice President Commercial for China. With five years at TecAlliance and nearly seven years of experience at ZF, she has played a critical role in supporting the Chinese automotive aftermarket. “With the strong development of the Chinese automotive industry, it is important that TecAlliance has a focus on the Chinese automotive aftermarket, which we are supporting through our offices in Shanghai and Hong Kong. While we have seen good growth in recent years, we are convinced that with the right products and services, we can further grow our business with both our existing shareholders and customers, but also with new and innovative initiatives,” Iris stated.
